Ryan Reynolds’ new movie “IF” must have a lot of imaginary friends in the crowd … because it’s tanking at the box office despite the star-studded cast.
Deadline reports the movie made just $10.3 million on Friday — including previews — and, it’s headed for just a $30 million opening, lower than initial estimates projected.
Plus, another negative for the creative new picture … critics seem to want it to disappear like a kid’s IF when they grow up — it’s currently got a shockingly low 49% on Rotten Tomatoes despite its all-star cast.
To be fair, audiences love the flick, it’s got an 84% audience score on RT — so, fans are happy with the finished product at the very least.
Deadline’s telling movie industry execs not to panic, because Paramount took a chance on the film. They say PG-rated live-action films usually don’t make a ton, and critics generally don’t like them, but they fill a specific niche that usually leads to success long term.
“IF” follows Cal (Reynolds) a man who helps forgotten Imaginary Friends reconnect with the kids who created them after they grow up. The movie stars John Krasinski — who also directed it — Steve Carell, Emily Blunt, Awkwafina, Blake Lively, Vince Vaughn, Matt Damon and a whole lot more.
Obviously, with the stellar cast, the movie’s gotta make a boatload to recoup its budget which Deadline says is around $110 million.
But, maybe producers just need to keep stay positive and keep believing in “IF.”
